Rebrand of PDG takes flight with dynamic new website.

PDG is a leading supplier of specialist aviation services to the industrial and corporate markets in the UK & Eire. With a large fleet of modern helicopters and an extensive portfolio of aerial support hardware, PDG is recognised as one of the most advanced operators in the onshore aviation services market.

The business had evolved over 40 years through a number of acquisitions and more recently a management buyout in 2015. The business had been operating as PDG Helicopters for 20 years, but following the buyout, the new team decided that the name should better reflect the wide range of services offered to clients today.

They turned to the Art Department to help deliver a brand strategy that reflected the positioning of their business. We worked with the leadership team to develop a new brand vision – opting to retain PDG – but to rebrand the company as PDG Aviation Services and to address service delivery in five key areas: aerial film, aerial survey, aerial crane, aircraft charter and bespoke projects. The subsequent creative workscope involved the development of a new identity and the launch of a fully responsive website featuring video throughout and incorporating a dynamic new PDG infographic style.

By making full and creative use of the aerial film and imaging capabilities of the client, the Art Department has made sure that the energy and enthusiasm of PDG Aviation Services comes across powerfully and memorably online.

View the website here: http://pdgaviationservices.com/